There’s also an incredible tension from the consumer, which is people usually don’t believe in claims. The product has kept his hoodie 'smelling great for weeks,' which now makes him a believer. Downy Unstopables previously ran a prominent Super Bowl pre-game commercial during its launch year in 2012 featuring Amy Sedaris in a play on the famous. Downy Unstopables Commercial Music by La Bouche. The commercial starts with McBride donning a sweatshirt over his face as says he was wrong about Downy Unstoppables. Danny McBride in the Downy Unstopables Super Bowl commercial. In a new spot for Downy Unstopables, a mystery skeptic puts. “We have an incredible product with an incredible truth, which is the long-lasting scent. Unstopables Commercial ActressDowny McBride Who is the man behind the hoodie. Downy Unstoppables Super Bowl Commercial 2023. An incredulous mystery spokesperson is testing Downy Unstopable‘s 12-week freshness promise ahead of Super Bowl Sunday in February. ![]() “The beauty of this campaign is that it goes back to that tension that is created by what the consumer thinks of the product,” said Ciro Sarmiento, chief creative officer of Woven Collaborative. “We thought what better thing to do than launch our Super Bowl ad way ahead of the Super Bowl.” (Downy) ![]() “What we find is consumers have a hard time believing that Downy Unstopables could actually last as long as the brand claims that it can last,” said Jenny Maxwell, P&G’s senior brand director of North America Fabric Care, per AdWeek. Downy Unstoppables Commercial 'Fancy Lady' (2020) The Commercial Collector 4. ![]() Created by Procter & Gamble’s Woven Collaborative, a multi-agency collective co-led by executives from WPP’s Grey and Publicis Groupe’s Leo Burnett and Saatchi & Saatchi (who are working on the spot), the ad is a way for P&G to address consumer’s concerns about the efficacy of the product.
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